Newcomp is a leading IT solutions provider specializing in IT management, server administration, workplace management, network management, cloud services, and cybersecurity. They approached Dynamix Studio with a vision to transform their brand and digital presence to attract more clients and establish themselves as a leader in the IT industry.
Newcomp had an outdated website that was not effectively utilized to win clients. They recognized the value that design could bring to their business and understood the need for a rebrand to refresh their look, feel, and tone. The goal was to create a modern, cohesive brand identity that would resonate with businesses in need of robust IT solutions and establish a strong digital presence in the competitive IT landscape.
We began by conducting collaborative workshops to define Newcomp's brand attributes and visual language. From the outcome of the brand strategy, we developed the communication strategy "Connected and streamlined for the ultimate IT synergy." This concept emphasized the critical role of IT systems in connecting and streamlining business processes.
For the visual language, we used blue and red lines representing the electronic highway, symbolizing bits of information passing through. This modern visual identity included a new logo, color palette, typography, and brand guidelines that reflected Newcomp's innovative spirit and technological expertise.
For the website redesign, we focused on crafting an intuitive and engaging user experience. Extensive user research helped us understand Newcomp's target audience, allowing us to create detailed personas and develop wireframes and interactive prototypes. The final design was both visually appealing and highly functional, emphasizing usability and accessibility.
The Newcomp project significantly enhanced their digital presence and operational efficiency. Here are some key performance indicators that highlight the success of our approach:
Increase in New Clients: 30% increase in new client acquisitions within the first six months post-launch.
Improved Website Traffic: 50% increase in website traffic due to the SEO-optimized and user-friendly website design.
Enhanced User Experience: 35% increase in user satisfaction scores, reflecting the improved website navigation and design.
Growth in Service Inquiries: 40% increase in service inquiries and leads generated through the new website.
Adilson Fortes
Founder & CTO
